Working with the United Soybean Board and SmithBucklin,  we created materials for an outreach effort targeting commodity soybean farmers, state soybean associations, state livestock coalitions and opinion leaders.  Secondary targets include national livestock organizations, officials responsible for promoting agriculture, county executives, and others who can positively impact animal agriculture.

The project includes a booklet and a jump drive to effectively communicate the information developed in the USB’s 2009 economic study by Promar International:  Animal Agriculture Economic Analysis.  This data consists of tables for 50 states, and the booklet explains the information collected.

We have finalized the booklet and have placed it on-line at a landing page we developed:  http://www.animalag.org/economics

The next step includes printing the booklet, loading the drives and coordinating the distribution.